We all have challenges. We all have choices. We can choose to let the challenges and struggles we encounter define us, or we can write a new story, our story, starting from today.










    "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure......." Marianne Williamson.





  • “I've learned that people will forget what you said,
    people will forget what you did,
    but people will never forget how you made them feel".
    ― Maya Angelou


  • “There is freedom waiting for you,
    On the breezes of the sky,
    And you ask "What if I fall?"
    Oh but my darling,
    What if you fly?”
    ― Erin Hanson


    My passion for Coaching and Neuro Linguistic Programming ("NLP") is borne out of the profound impact it has had in my life.


    Coaching and NLP has empowered me to face my fears and pursue my passions, to set up a successful coaching business and to follow my life long dream of making music. It has given me the opportunity to transform my negative self-talk to my wisest friend, so that approval and support can come from within. It has equipped me with a toolkit of resources and techniques to navigate significant challenges in my life and perhaps most importantly, it has provided me with a deep sense of clarity and acceptance of who I am and who I want to be.


    We are living in an exciting time, a time in which we are asking questions of what we want in this life, regardless of what age we are. We are no longer accepting the "status quo" or what previously might have held us back. We are demanding a better balance in our lives and our definition of "success' is changing.


    A realisation is blossoming amongst us that investing in the quality of our lives and our mental health is one of, if not the, most important thing we can do.


    My approach incorporates a number of sources: Coaching, NLP, mindfulness, visualisation, hypnosis and the lessons I have learned through my own personal and professional experiences.


    I am passionate about the empowerment, personal growth and happiness of people. My purpose is to facilitate the journey of each person, to achieve immediate results and to ensure they feel;

    • Heard, seen and understood;
    • Supported on their journey;
    • Total clarity in who they are, what is truly important to them, their goals and objectives and a practical plan towards achieving those goals and objectives;
    • Confidence in their intuition and the choices they make;
    • Empowered with tools and techniques to successfully navigate the challenges of life and to create and realise the life they want;
    • Joy, as life is for living, finding joy and making memories. I am passionate about people being liberated through Coaching and NLP from their circumstances, negative beliefs, or past to find more meaning and joy in their lives. 

    Contact me to start writing your story, and living how you want, today.


    Further details of the services I offer are set out below.


    Personal development plan 


    In a world where people are constantly looking for more, the added value that can be offered by workplaces, schools and universities not only distinguishes them from competitors but shows an investment in the employees and students which boosts morale and personal development leading to a happier and more sustainable environment.


    I offer a personal development programme to students and employees to foster their own growth, improve their communication and leadership skills, and to empower them to fulfil their potential.


    Contact me for more details.










  • Welcome to Write Your Story NLP

    "to begin, begin" William Wordsworth

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    When I was 27, I was at a crossroads. With the breakdown of a relationship, I had to move out of the home I shared with my 6 year old daughter.


    I had a growing sense of disillusionment with my professional career as a solicitor and a feeling that I was living someone else’s definition of my life.


    I was also raising my daughter to follow her dreams and be whomever she wanted yet I wasn't following my own advice.


    It reached a point where it became clear that I had a decision to make, to continue to live someone else's definition of what my life 'should' be (and I had hundreds of perfectly reasonable excuses justifying why this had to be the case), or I could embrace my fears, step out of my comfort zone and social circles, and go after the life I felt I am here to live.


    In the words of renowned American self-help author and motivational speaker Wayne Dwyer, I decided I would not let my time pass with my music still in me.


    It was at this time that I encountered the world of coaching and Neuro-Linguistic Programming ("NLP"), and I also read a book called the Alchemist.





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    Since then, I have qualified as a Life and Behavioural coach (IPPS) and a NLP™ Master Practitioner (accredited with the Society of Neuro-Linguistic Programming™).


    I have set up my own coaching business and I have been gifted with the opportunity to work with a significant number of clients to help them achieve their personal and professional goals. I have also had the opportunity to speak to University and School Students and host a number of workshops, all of which I find massively life affirming.


    I have also pursued my life long dream of music, which I had hidden from the world as I never thought I was talented enough to do anything with it. I am now in a band and have played at some of the best festivals and venues in the country (Electric Picnic, Body & Soul, the Academy and Whelans to name a few).


    Most importantly, my daughter sees her Dad living by his actions, not just his words and embracing fears to live a life that is true to him. Through this, she learns to do the same. This is a picture of my daughter and I just after she played her own songs as our supporting act at the release of our first single.





  • “There is freedom waiting for you,
    On the breezes of the sky,
    And you ask "What if I fall?"
    Oh but my darling,
    What if you fly?”
    ― Erin Hanson

  • Hi, I'm David, a Life and behavioural coach, NLP Master Practitioner, Speaker, Mentor and Motivator.

    What I do


    I am passionate about helping stuck professionals live the life they want, not a life defined by others.


    My story


    At the age of 27, I was at a crossroads. With the breakdown of a relationship, I had to move out of the home I owned. I had a growing disillusionment with my career and a feeling I was living someone else’s definition of my life. I was also a semi-professional rugby player, but my love of the game had dwindled and I was playing for other people, not for me.


    Most importantly, I was raising my 6 year old daughter to follow her dreams and be whomever she wanted, yet I wasn’t following my own advice.


    It was at this time that I encountered the world of Coaching and Neuro-Linguistic Programming (and read a book called the Alchemist!).


    Since then, I have qualified as a Life and Behavioural coach, I have become a Master Practitioner in Neuro-Linguistic Programming (NLP) and I have set up a successful coaching business which I am passionate about.


    I have also pursued my life long dream of music, I am in a band and I have played at some of the best festivals and venues in the country (Electric Picnic, Body & Soul, the Academy and Whelans to name a few).

    I am now raising my daughter by my actions, not only my words.


    In short, I am living my life.


    My mission statement


    I am passionate about coaching professionals who are stuck, as I was, through their own journey, releasing them from the chains of their past, their circumstances and their fears, and empowering them to live the life they were put here to live.


    If you are interested in working with me, click here for further information;

  • Coaching and Neuro-Linguistic Programming (NLP)

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    About Life Coaching....

    Most of us at some point in our personal and professional lives find ourselves stuck, static or lacking direction.


    We are born with infinite potential, yet our life experiences and conditioning (family, social and environmental) make us believe otherwise.


    Life Coaching is getting you from where you are to where you want to be. It is achieving clarity around you as a person, what is important to you and what is holding you back. It is freeing you from what is limiting you, it is setting clear and concise goals and moving forward in the most creative, positive and fulfilling way possible.



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    About NLP....


    Do you ever find that the things you want in life aren’t showing up and the things you don’t want are?


    The comforting fact is you are not alone.


    Neuro-Linguistic Programming (“NLP”) explores the connection between the neurological processes of the brain (neuro), the language we use with ourselves and others (linguistic), and the behavioural and thought patterns we have developed through our experiences (programming).


    Often there is a divergence between what we think or say we want, and what our thought and behavioural processes and patterns are actually attracting into our lives. When this occurs, there is a miscommunication occurring between our conscious and unconscious mind.


    NLP is the practice of exploring and becoming aware of these processes, language and behavioural patterns, which are often negative, and re-programming them to attract the things that will make our lives as meaningful and fulfilling as possible.



  • Work with me

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    1:1 Coaching 

    Have you reached a point in your life where you want more out of your relationships, career and personal life? Do you want to make a change but for some reason feel you can't?


    I work with clients through a range of programmes to;

    • Achieve clarity and confidence in who they are and the changes they wish to make;
    • Reframe thought, circumstantial and behavioural patterns that are limiting them and preventing change; 
    • Empower them with practical tools and strategies to move forward in the most creative, positive and fulfilling way possible.

    It's never too late, or too early, to live the life you want. Message me or book your introductory call to start making changes and writing your story today.

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    Corporate Coaching

    With a professional background of 11 years as a Senior Solicitor in some of the leading law firms in Ireland, of setting up my own Coaching and NLP business, and of playing rugby in professional and semi-professional environments, I am acutely aware of the challenges faced in highly pressurised work environments.


    I am also acutely aware of what it feels like to lack a sense of identity in a professional environment, and to have ambitions, interests and dreams outside of the professional environment.


    I work with professional clients to ensure they live the most fulfilling and authentic life possible, both in and out of the working environment. I empower clients with tools and strategies to make whatever changes necessary to achieve this. This can include changes within their current working environment, pursuing new ventures, or making changes at home.


    The days of "one life, one career" are over. Flexible working practices and portfolio careers open a world of possibilities and dreams or life-long passions are no longer something to be suppressed by a "solid career path".


    I also work with professional clients on a range of issues from managing stress to achieving a work-life balance, from developing communication skills to motivating a workforce, and from harvesting leaderships skills to team-building.


    Message me or book your introductory call to make changes in your career/professional/development path today.

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    I offer general empowerment workshops and focused workshops/seminars/talks dealing with topics of relevance to companies, schools and universities such as confidence, leadership, values, goal setting, communication, bullying, stress, or parenting issues.


    My workshops/seminars/talks encompass my training and experience in Coaching and NLP and my own personal experiences, challenges and lessons from each phase of my life to date.


    I also regularly host workshops having done so online and in venues such as the Dublin Wellness Centre and the DLR Lexicon Library and Cultural Centre.


    Contact me to book a workshop/seminar/talk today.





    Client Testimonials


    Working with David has allowed me to push both my personal and professional development much further and faster than simply “going it alone”. I believe anybody keen to improve any aspect of their life should have a life coach. I would highly recommend David, and have already referred a number of friends and colleagues.”


    Karl, Aviation Finance sector


    "When I first booked an appointment with David (Write Your Story NLP) I was feeling anxious and very nervous as I did not know what was ahead for me. I wanted to make changes in my life and to start living it. From the moment I met David I felt more relaxed. The techniques have helped me change my life in so many ways , personally and professionally. Every session helps me build confidence in myself and the courage to do things I thought I could never do.


    David has showed me that I, and everybody else, have the answers within us for what we want to do. Working with David has allowed me to start living my life and communicate with people the way I want to. The theory and techniques you learn with David are mind blowing, they will not just change you but the people around you.


    If you want to change how you feel and how you live your life then look no further than David. I highly recommend him and have recommended many people to him. It is thanks to him that I have started living my life the way I am now andI am ever so grateful."


    Gary Mc Cormack, Business Owner, GMC


    "I brought my son to see David following a series of life events including bereavement, illness and separation in our family. Although we talked openly at home about feelings and events, I was concerned that my son was not thriving at school and his teachers reported him as being unhappy and not his usual self. Rather than taking a wait and see approach at home, I brought him to see David and I am so glad that I did.


    From the first session, David created a safe space where my son felt comfortable expressing how he was feeling and the frustration he was experiencing etc. Some of it was typical teenage behaviour but also my son found it easier to speak openly about the family dynamics and changes in his life.


    David has an amazing ability to get to the core of issues through careful use of language and the rapport he has with his clients. He has been instrumental in getting my son ‘back on track’ and helping him develop a growth mindset. He has developed skills for life under David’s guidance and realises that he always has a choice in situations. His teachers have reported that he’s much happier and focused this year at school and I find communication with him less confrontational as he is more willing to discuss and name his feelings.


    David is an excellent coach - very professional, skilled and gifted. I would highly recommend him for working with all age groups. My son says that David has helped him to ‘see both sides of the story and uses great analogies’. He also praises him highly which speaks volumes for me!"


    Parent of 14 year old client




    Workshop Testimonials


    "The overall delivery was excellent; very inspiring and thought provoking. It really changes the way I see certain things."


    "All of it was enjoyable - so uplifting. David created such a lovely warm safe space for people to open up to each other, which is so hard to do. The activities were so valuable and I really enjoyed learning to apply change."


    "Very honest and relaxing. I have a lot to take away from it, a lot to think about and to put into practice."


    "I liked that the workshop was based on personal experiences David has had and I enjoyed being able to relate. I also enjoyed the opportunity to talk in a positive environment."


    "I enjoyed everything about the workshop - It was really well structured with clear material to focus on going forward. I also loved all of the personal examples given - made it so easy to relate to in everyday life."